Business Challenge

The organization was operating with a fragmented marketing technology ecosystem, unclear ownership, and inconsistent execution across teams. Platforms existed, but they were underutilized, poorly integrated, and misaligned with business priorities.

My Role

End-to-end program lead and business owner, partnering across marketing, technology, analytics, operations, privacy, and legal.

Approach

• Assessed the current-state ecosystem, workflows, and gaps across platforms and teams

• Defined the future-state vision, success metrics, and operating principles

• Established a prioritized roadmap spanning platform integration, data flow, and execution improvements

• Led cross-functional delivery, sequencing work across teams while managing dependencies and risk

• Built executive-ready reporting to track progress, outcomes, and decision points

• Developed adoption and operating guidance to ensure long-term sustainability

Results

• Improved platform alignment and operational efficiency

• Clearer ownership and decision-making across teams

• Measurable performance gains tied to platform usage and execution quality