Overview & Challenge(s):

Sprint operated in a highly competitive, saturated market characterized by intense competition, high customer acquisition costs (CAC), and constant pressure to expand the subscriber base. 

Strategy and Approach:

• Utilize advanced analytics on market demographics, behavioral data, and competitive intelligence to identify and target high-value consumer segments across digital and offline channels.

• Lead the development and optimization of multi-channel acquisition campaigns across diverse channels, including paid search (SEM), social media, display advertising, retail partnerships, and direct response.

• Collaborate with sales, retail, and product teams to streamline the consumer journey from initial interest to activation, including optimizing landing pages, online sign-up flows, and call center lead routing.

• Create personalized lead-nurturing campaigns, track engagement, and upgrade processes, creating seamless handoffs to sales channels.

• Implement standard A/B testing frameworks and continuous performance monitoring, iterating rapidly on campaign elements, offers, and channel mix to optimize Cost Per Acquisition (CPA) and maximize ROI.

Results:

• Drove a significant increase in new subscriber activations across key segments.

• Achieved measurable reductions in Cost Per Acquisition (CPA) by streamlining processes to reduce waste.

• Boosted conversion rates at critical stages of the acquisition funnel.

• Ensured marketing investments were highly effective in generating new, profitable customer relationships.